Bridge to Breakthrough – UAE

Asiarath, in collaboration with the Dubai Future Foundation, is proud to introduce the Bridge to UAE Program at Area2071.  The aim of the program is to accelerate the expansion growth stage startups and SMEs to scale in the UAE through structured business development and leveraging genuine commercial opportunities through transformative pilots.  The launchpad program aims to accelerate companies’ speed to market while de-risking market expansion.  

1 About The Program

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The program will be open to startups from MENA and across Asia to go through an intense 12-week acceleration process who are looking for business opportunities and unbiased guidance to support their growth efforts in the Middle East. The programme will be adapted to the specific needs, readiness and schedules of each startup.
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  • Strategic Advice and unbiased guidance from Asiarath and DFF’s experienced team of experts and global mentors.
  • Access to a wide network of corporate and government entities actively seeking innovative solutions to pilot.
  • A Tailored matching process to work with startups to identify the most suitable customers (corporate/government) in the Middle East to have an initial business discussion with. 
  • Access to growth capital and introductions to strategic investors through Demo Day exposure.
  • Soft Landing with Area2071’s world-class facilities and resources.
 
Over 12 weeks, participants will be able to leverage Asiarath and Dubai Future Foundation’s extensive network of technology partners, potential investors and government/corporate customers to commercialize their solutions. Participants will also learn core educational content including go-to-market and commercialization best practices in the context of the Middle East. 

2 Focus Industries

Fintech DeepTech (AI/ML Solutions)
Smart Mobility Food & Agro Tech
Blockchain ClimateTech and Sustainability

3 Participants in the program will receive the following benefits:

The program will support incoming companies to set up and anchor themselves in the UAE, and local companies to scale up their business outside the UAE. Specifically, the benefits will focus on the following:

 

  • Setting up support in the UAE, tailored to their business model.
  • Restructuring businesses to comply with global standards.
  • The market connects of over 16 countries in Asia and GCC. 
  • Enterprise connects to potential clients.
  • Access to government and government programs. 
  • Business model assessment and pitching support.
  • Local stakeholder introductions and engagement. 
  • Investor connects and has exclusive access to pitching events and conferences. 
  • Cloud credits & setup support.
  • Support for pilot programs in the UAE.
  • Discounted deals and offers for various startup support services and products. 

4 Program duration

12 weeks (3 Months)

5 Eligibility criteria:

  • Growth stage technology companies with a proprietary technology solution
  • Have a product or service that is relevant to the UAE
  • Proven with market validation and revenue
  • Ready to scale and expand to global markets
  • Open to establishing global headquarters in UAE

6 Program details:

Module

Timeline 

Description of outcomes 

Call for Application Phase
(Application Window) 

September 2023 to November 2023

Inviting and scouting tech companies and innovators around the globe who want to set up their base in the UAE and accelerate their growth journey.

 

Evaluation Phase (Evaluation of Applications received)

November 2023 to December 2023

Stage wise evaluation process;

Stage I – Internal evaluation for the company’s relevance for the program and internal due diligence

Stage II – Evaluation of the Ideas on the basis of Technology and Business fitment by external evaluators

 

Stage III – Virtual Pitch round for the selected Ideas to understand their needs in-depth and expectations from the program

 

Announcement of Selected Program Participants

December 2023

Announcing the selected program participants, who will be part of the Accelerator program for the span of 3 months

Commencement of the Program

December 2023

A virtual induction session with the selected companies and all the stakeholders involved with the program

Module I
(
Support Structure and UAE GTM Overview)

 

 

January 2024

Week 1 – Cohort expectation mapping and support structure
Week 2 – Broader view of business landscape in the UAE (Focus sectors and Use cases)
Week 3 – Business Trends and Opportunities in the UAE
Week 4 – The first step to setup a company in the UAE

 

Module II
(
Validation)

February 2024

Week 5 – Business Metrics and Growth Strategies

Week 6 – Business Model and understanding your customers better

Week 7 – Compliance and Legal framework (UAE)

Week 8 – Due Diligence

Module III
(Investment Readiness & Commercialization)

 March 2024

Week 9 – Pitch Readiness (Pitch deck + practice pitches)

Week 10Intros to potential customers
Week 11 Branding, PR, Marketing Optimization

Week 12 – Physical Demo Day at Area 2071

Program Milestones:

Dates        

Step

 November 2023

Application deadline

 December 2023

Announcement of program participants 

 December 2023

Start of the program 

 March 2024

Program completion with demo day

  • Venue : UAE